TGM Lab is our playground for ideas that go beyond film; when our partners dream up concepts for which there is no recipe. New technologies, engineering and software development, special rigs for unique shots - we develop custom solutions for projects that dare go off the beaten path. Check out a few stories below about kettles hacked to go online, toilets that decide when to let you out and our coverage in 360 VR of a high intensity sport using 3D-printed multi-cam rigs.
Four the launch of Ceska Sporitelna's new transparent credit card, Telegram Lab developed a solution to let guests interact with 3D models of the new card in a photo booth. Check out the video to see the possiblities of the cool techonlogy.
Sanytol, a leading anti-bacterial soap brand, through Y&R Agency had a daring and challenging idea: modify a portable toilet so it'd only unlock if you had washed your hands properly with their soap!
TGM Lab went through multiple prototypes and tests to develop a smart lock system with sensors in the soap dispenser and a heavy-duty yet invisible lock. With some extra programming and a loudspeaker, it also delivered Sanytol's disease preventing message to those who might have "forgotten" to wash their hands.
The initiative was very well received in the farmers' markets where it was placed and generate a lot of positive PR.
TGM Lab, as usual, also produced the entire case study for awards consideration.
TGM Lab partnered with Y&R to develop a custom programmed boiling kettle that tweeted out once water was boiled. The Tweeting Kettle was distributed by energy provider RWE to its corporate clients aiming to reduce waste at their offices. Check out the case study for a lot of interesting information about this habit changing initiative.
We joined in on day one and handled kettle sourcing, hacking, reprogramming, online setup and full production of the case study to be sent out to festivals.
Iridium Labs wanted to go all out on the coverage of its newly sponsored calisthenics competition in Los Angeles. Alongside producing several exciting content videos for Iridium's social strategy, TGM Lab also did a full 360 Virtual Reality experience of the event!
Using two different rigs, a 7-cam and a 2-cam-fisheye setups, we were able to capture every bit of the action in up to 8K panoramas to be delivered on Youtube, Facebook and Samsung Gear VR headsets.